How to Run Facebook Ads

 1. Make an account using Facebook Ads Manager

The dashboard is a good starting point, providing the amount you're spending every day. It's organized in columns, making it simple to search through your advertisements so that you can build a custom overview of your performance. The most important numbers such as reach, frequency and cost are easily accessible, making reporting the performance of your ads a breeze.

In order to utilize Facebook Ads Manager Facebook Advertiser Manager feature, you'll need to have a Facebook business Page (learn how to set up an account here). This is due to the fact that you cannot make ads on personal profiles.

Follow these steps:

  • Navigate to https://www.facebook.com/business/tools/ads-manager.
  • "Go to Ads Manager."
  • Verify your details on the setup of your ad account page.
  • Save any changes.

2. Start creating ads using The Ads Manager of Facebook

After logging into the Ads Managerportal, you'll find the performance dashboard, where all of your ad sets, campaigns and ads will be listed along with the outcomes they've brought to the Facebook pages you have. If you haven't already made an advertisement for your Facebook page the dashboard will appear unfilled.

To create a new campaign create an ad set, or an an ad using Facebook Ad Manager, click on the Facebook Ad Manager click onto the ad that you would like to create, and then select"Create" in the blue "Create" button to far left of the ad type, as illustrated below. As you can see in the image below that we're ready to create an entirely new campaign.

3. Select an goal

The Ads Manager on Facebook, like numerous other social media advertising platforms has been built with your goals for your campaign in your mind. The list ranges from brand awareness to gaining installs for your application, to growing the number of people who visit your store.

If you choose one of these goals You're providing Facebook an understanding of what you want to accomplish so that they can offer you the most suitable ad choices. As you can see in the picture above, Facebook's advertising options comprise:

  • Brand recognition
  • Reach
  • Traffic on websites
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store traffic

Let's say that, in the context for this article, that you're trying for ways to boost visitors to your site. When you click the option to promote your site, Facebook is going to prompt you to input the URL you want to promote. If you're using software for marketing automation ensure that you've created an unique tracking URL that includes UTM parameters to ensure you're in a position to track the amount of traffic and conversions that result from this advertisement. For HubSpot customers you can do this by using The Tracking URL Builder.

Once you have selected the option, Facebook will then display the option of ad which is the most sensible to achieve the goal.

4. Choose your audience

The second step will be to define your audience target and you could do this for each advertisement set in one campaign. If you're only beginning using paid ads on Facebook you're likely to find that you'll need to test various methods of targeting until you've found an audience that is perfectly.

To help find your target to narrow your focus, Facebook's targeting criteria are supported with an audience measurement gauge. This tool , which is situated to just to the right side of targeting fields for audience will take each of your chosen properties into account to calculate an estimated reach.

If you're unsure about choosing an audience that is specific instead of a broad audience take a look at your goal. If your goal is to drive traffic, it's likely to concentrate on the kind of people who are interested in your offer.

The built-in targeting capabilities of Facebook are vast with options that include:

  • Location
  • Age
  • Gender
  • Languages
  • Relationship
  • Education
  • Work
  • Financial
  • Home
  • Ethnic Affinity
  • Generation
  • Parents
  • Political Science (U.S. Only)
  • Life Events
  • Interests
  • Behaviors
  • Connections

There is also the option to create a Custom Audience. This lets you target users who are on Facebook that are in the contact database of your company or who have visited a page on your site that includes an ad-hoc tracker pixel or play your game or app. For more information on how to create your Custom Audience in Facebook read these steps.

5. Set your budget

Facebook lets you create a budget for the day or a long-term budget. 

Budget for the day

If you'd like your ad to be scheduled to be running all day long then this is the method you'll need to choose. By using a daily budget, you can ensure that Facebook will manage the amount you spend throughout the day. Be aware your daily spending limit that an ad can be established is $1.00 USD. The budget must be at minimum 2 times your CPC.

Lifetime budget

If you're looking to promote your advertisement for a specific period of time, choose a the lifetime budget

6. Create your own ad

Do you have a vision of what you would like your advertisement to appear like? It depends on your original goal. 

If you're trying to increase the number of visitors to your site The Ad Manager of Facebook will recommend that you use the "Clicks to Site" advertising choices. This is logical, doesn't it?

The advertising option can be divided into two types: Links and Carousels. This means that you can show a single image advertisement (Links) or an image-based ad (Carousel) featuring up to five images that scroll for no extra cost.

If you've decided between two options You'll be required for you to submit the creative materials. It's important to keep in mind that for every kind of advertisement, Facebook will require users to comply with certain design guidelines.

7. Track your ads' performance metrics

After your ads have started to run You'll need to be aware of how they're performing. To check the results you'll need to examine two sources two places: the Facebook Ad Manager as well as the marketing program you use.

According to Facebook Here are a few of the important metrics to watch at (and the definitions):

Performance

The customisation can further include metrics such as the number of the number of results as well as reach, frequency, and impressions

Engagement

It is possible to further customize it to include metrics such as Page likes, Page engagement , and post engagement

Videos

It is possible to customize the site further to include statistics such as video views and average. percentage of videos watched

Website

The website can be further customized to include metrics for web actions (all) including checkouts (all), payment information purchase information, and even add items to cart

Apps

They can be further modified to include metrics such as app downloads and app engagement as well as credit spends mobile app actions, and cost per engagement

Events

The event can further be tailored to include metrics like response to events and price per reaction to an event

Clicks

They can be further customized to include metrics such as clicking, clicks that are unique CTR (click- through rate) and CPC (cost per click)

Settings

The settings can be further modified to include metrics such as the start date, the end date, ad set's names, ID of the ad delivery, bid, and the objective

8. Reporting on Facebook ads' performance

You can also receive customized reports by email, too. Here's how you can create it:

  1. Choose analyze and Report through the upper main menu.
  2. Choose Ads Reporting.
  3. Select Create Custom Report.
  4. Open and select the saved report.
  5. Select Save As after the Save icon. Make sure to give your file a title and verify the the Schedule Email.
  6. Follow the instructions to change and confirm your report preferences.

Although there's many details to consider when planning the paid Facebook ads It's crucial that you not lose sight of the larger image. The reporting of the number of clicks and conversions on Facebook is essential. If you're using URLs that have certain UTM codes, you'll have the chance to evaluate the full efficacy of your advertisements with an application for marketing.

The tracking of URLs can help your marketing software to keep track of the number of leads you've generated and, more importantly the number of customers you've gained through your marketing efforts. This data is helpful in determining the effectiveness of this resource as well as being utilized to help inform the overall Facebook advertising strategy. 

If you're an existing HubSpot customer who uses our advertising tool, this procedure is already done for you. You can also design individual tracking code for the Facebook campaign by going to the tracking URL Builder located on the Reports home page. All you need to do is input the URL, link to an ad, and select the source you'd like the URL to be linked for in the Sources Report. When your advertisement is live and you begin receiving visitors and conversions to your site You'll be able quickly track the number of visits as well as contacts and customers you're getting.

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